Introduction to site performance

Site performance is more important than you may realize. It affects everything from search result rankings to conversion rates.

This short video answers the following questions:

• What is web performance?
• Why does web performance matter?
• How can you get better performance out of your current marketing stack?
• What about personalization?

If you're interested in more detail about site performance, see my post Introducing Sitelify. That post includes a lot of general-purpose information about site performance.