KPI mapping

September 19, 2019/Lars Birkholm Petersen/Experience Optimization

by Lars Birkholm Petersen

co-founder

Using a methodical approach to plan your personalization strategy is essential in order to ensure personalization is helping to support your business objectives.

This short video answers the following questions:

• What are the 5 steps of mapping KPIs?
• How do you apply the outcome of KPI mapping to your optimization efforts?
• What are the benefits of gamifying the KPI mapping process?