Personalization approaches explained

August 15, 2019/Lars Birkholm Petersen/Experience Optimization, Personalization

by Lars Birkholm Petersen

co-founder

Personalization comes in many forms. It may be configured manually using rules, automatically through the use of artificial intelligence, or something in between. Each has its place in a personalization strategy.

This short video introduces the different types of personalization and offers guidance on when each is and isn't appropriate.

If you're interested in more detail about personalization, see my post Finding the right personalization approach, or contact us and we can talk.